An interview with Graham Cross, Collaborative Innovation Director at Unilever, June 2006 By Vareska van de Vrande Graham Cross is a Collaborative Innovation Director, which is a new role in Unilever. This role comes close to Open Innovation Director, but is not solely focused on R&D, and is rather focused on getting the maximal benefits for Unilever of having Unilever collaborate with providers of any kind of capability in the