Tag: infographic

8 Types of Innovation Processes (Infographic)

As part of a simulation game on innovation management we have been running at universities and in corporate training programs for over 4 years now, we have developed an integrative model for dealing with innovation management on a daily basis. Innovation Management is a strategic activity that isn’t necessarily needed to implement throughly for every company. Mostly large companies have included structured processes that include administrative stages to following the (large number of) project that are in progress and to be able to follow-up on them and calculate the effect of innovation management in general. For smaller companies however, that is not general practice: having such a formal process in place simply doesn’t weigh up to cost efficiencies will generate. But for them, innovation management is just as important – but they rather use a toolkit than a formal process. Our 8 Types of Innovation Processes model is a simple design that makes it easy to bridge the gap between a formal process and the tools available.

Based on a visionary criteria – radical or incremental? product leadership or operational excellence? – you would be able to select approximately 2 or 3 types of processes that should be of interest to you. Scroll down to the tactics and start working on them tomorrow.

    8 Types of Innovation Processes

    • Marketing & Branding: innovating the customer experience.
    • Ideation: innovating the product idea & concept.
    • Technology: innovating the product functionality.
    • Co-creation: innovating the customer involvement.
    • Social Innovation: innovating the corporate culture.
    • Entrepreneurship: innovating through entrepreneurial thinking.
    • Open Innovation: innovating with stakeholders.
    • Business Model Innovation: innovating the purpose and strategy.
    		 This article was written by Jan Spruijt. Jan Spruijt is a senior lecturer and entrepreneur in Innovation Sciences. Connect with Jan to stay in touch:

     

     

    Book Review & Infographic: Innovation Thinking Methods by Hashmi

    A few weeks ago, a friend brought the book “Innovation Thinking Methods: disciplines of thought that can help you rethink industries and unlock 10x better solutions” from Osama A. Hashmi to my attention. I ordered it, read it and was impressed by the both the power and simplicity of the work.

    The book is thin and comprehensible. In fact, it read like a weblog post enriched with interesting personal thoughts of the author and beautiful examples from his own perspective. What I most liked is the fact that it takes another approach then we’re used to see: the book is a random list of thinking methods that could be used when dealing with innovation as an entrepreneur. The list is not categorized, nor is there a structured process that guides you through the book, nor an analysis or an advice. And therefore it is mostly an inspirational book and a homage to disruptive, non-incremental or structured thinking; the fuzzy front-end of innovation. A non-methodological list of methods. Both an obeisance for the entrepreneurial-minded free-thinkers and experienced managers looking for a solution to create passion and change in an innovation team.

    However, I do like analysis and created an infographic that groups the thinking methods into one model, with 4 typical innovation team assets on the vertical axis: Experience, Knowledge, Skills and Attitude. I have ranked each innovation thinking method on those 4 assets, making it possible to ‘rank’ and categorize your own team – in order to see where there are opportunities for growth and new perspectives.