Simple but effective: I’ve tried to combine the excellent framework of 10 Types of Innovation (Keeley et al, 2013) with the highly successful framework of the Business Model Canvas (Osterwalder, Pigneur et al, 2008). I wasn’t the first one to come up with this idea, some others have plotted the 10 types on the BMC before, such as Huw Griffiths on Medium or Heather McQuaid on Slideshare.

Please download the file below and check out the example of Apple (based on the gameplan in Keeley’s book).

Download this infographic



Please enter your email address at which you'd like to receive the infographic


Or book a session for your team about this topic.

Book a Workshop